Design gives you a branded content creation system built for repeatable output. It starts with Brand Kit, where you save your core colours and fonts so the system has a real visual foundation to work from. Those brand settings stay with you, making it easy to create content that feels consistent rather than rebuilt from scratch every time.
From there, Design generates reusable template packs based on the formats you actually need, including social and channel-specific layouts such as square, story, portrait and video-led outputs for platforms like TikTok, YouTube, LinkedIn and X. Instead of making one design at a time, you can generate a pack, choose the direction you want, and start creating from there.
Once inside the editor, you can open an individual design, change the text, swap in your own media, preview the result and prepare it for export. The workflow supports both image and video assets, so Design is just as useful for static branded posts as it is for motion-led creative.
It also understands that content rarely stays in one format. Designs can be duplicated into different output sizes, giving you a practical way to adapt the same creative across channels without overwriting the original. That process has its own Variable view, where resizing and layout adjustment get a dedicated step, making format changes feel more deliberate and much easier to manage.
Previewing is built into the flow, so you can see how your content is shaping up before final export. When you are ready, finished designs can be exported as real media files and saved into a personal render library, where they remain available to preview, download, reuse or delete later. That gives you an ongoing bank of finished creative rather than a pile of one-off drafts.
The library is a key part of what makes the module so useful. It turns finished output into reusable assets, with space to manage exports over time and clear limits in place to keep the system practical and productised.
Design also connects into the wider platform. Saved renders can be reused in other workflows, including Caption, so the content you create here can move straight into the next stage of publishing or used in your other modules.